Jean Kilbourne (2010) in the video Killing Us Softly 4: Advertising’s image of women pointed out that people always assume the women in advertisements have the perfect look and a good figure. Many women even feel ashamed when they failed to achieve ideal beauty and retain slim figure after they saw the advertisements.
There are a lot of skinny women in advertisements which can prove that the media is spotting the lights a lot on how the body of women should be. For such a reason, a lot of women start to think that they can never become like the models shown in advertisements that somehow makes women felling distressed.
The Unrealistic Portrayal of Women in the Media Media is one of the most influential aspects of modern society.It plays an enormous role in setting societal standards and depicting how people, especially women, should act and appear.In everything from advertising, television programming, newspapers and magazines, to comic books, popular music, film and video games the media sets unrealistic.
The women in advertisements are more often than not young white women portrayed as beautiful housewives and sex objects, or in other words, these women are objectified. Advertisements should be critically analyzed because they are one of the main sources of influence for young people and what they teach may not be what is best for society.
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Women in advertising. In these days feminism is an important influence in the way the media portrays images of women. It has been affected by feminists who tried to change the image of women’s roles in society. In this essay I will address the feminist researchers’ ideas about women in magazine advertising.
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